Book Release Consultation

When your book is being published, it can be difficult to navigate promotions, events, bookstore outreach, and publicity, including social media platforms, timelines, and your online presence. While you probably have a marketer or a publicist assigned through your publisher, they are juggling a number of authors and the success of your book can largely depend on what you do. So, what do you do? 

In this consultation, I'll go over what to expect as you near publication. We'll discuss your social media options and plan, what to expect from your publisher, how to work with your publicist, outreach to bookstores, and what to prepare for and expect at bookstore events, from contacting (or requesting contact) the events organizer to timing your reading/presentation to signing protocol. If you're interested in school outreach and events, we can also discuss how to arrange these, what to charge, planning your presentation, and what to expect at a variety of schools.

I have over seven years of experience working at independent bookstores in every role, including buyer, events organizer, publicist, bookseller, school outreach coordinator, and book fair manager. For my debut book, Baba Yaga’s Assistant, a New York Times bestseller, Eisner-nominee, and New England Book Award winner, I successfully arranged and embarked upon an extensive tour of bookstores and libraries in New England. Two years later I am still doing events and panels for the book.

The best time to book this consultation is three to six months before your book is due to release. If you're in the Greater Boston Area or Western Massachusetts, an in-person consultation maybe arranged. Otherwise, a Skype, Facetime, or Google Hangout will be scheduled.

This is available as a workshop (in-person or Skype) for groups and can be booked for conferences, retreats, schools, etc. Please email me [marikamccoola (at) gmail (dot) com] to discuss these options.

For an additional fee, I will read a galley or manuscript of your book. The galley or manuscript must be provided at least three weeks before the scheduled consultation.